Upstate New York HERC

Summary:

The Director of Admissions Strategy and Communications, in consultation with the Dean of Admissions & Financial Aid and Director of Admissions, oversees the strategic development of a values-aligned pool of prospective students for Skidmore, as well as the innovation and success of the Technolutions Slate Admission CRM.

This position is the lead collaborator with the Office of Communications & Marketing in the creation and execution of a comprehensive communication plan, including print, electronic/digital and social media marketing. The Director is responsible for developing a data-informed strategy to leverage technology and lead generation services to achieve enrollment goals. The Director will work closely with the Dean of Admissions as well as the Dean of Admissions & Financial Aid to regularly assess and benchmark the growth of the applicant funnel and progress towards enrollment goals, with the Director adapting the work in real-time as necessary.

The Director serves as a leader in the Admissions & Financial Aid division, specifically as an advocate for the role of communication and data-informed strategy in meeting department and College goals. The Director is expected to be a forward-thinking strategic planner and creative problem solver, providing proactive communications and systems solutions to complex recruitment and enrollment opportunities and challenges. Evening and weekend hours expected. The ability to travel occasionally for conferences is required as well.

Education: Bachelors degree required, Masters degree preferred

Experience: Ten years of relevant experience in admission, communication and/or marketing in higher education or related industry, including at least 2 years of experience with direct responsibility for the marketing strategy of a non-profit. This position requires knowledge of and enthusiasm for the Collegeâ™s mission and niche in higher education, sensitivity to multicultural issues, a commitment to building a socioeconomically diverse applicant pool, and an understanding of the importance of engaging prospective students with the campus community to support complex enrollment goals. Additional qualifications include:

• Demonstrated project management skills and ability to work independently and lead a team


• Superior writing, editing and verbal communication skills


• Demonstrated knowledge of modern marketing strategies and techniques both broadly and in admission


• Understanding of effective development of the Technolutions Slate system


• Proficiency with Adobe Creative Suite software and CMS systems; familiarity with HTML; strong design sense


• Ability to effectively communicate and collaborate with diverse student, family and professional populations

Primary Duties:

• Serve as a strong collaborative member of the Admission Divisional Senior Team; work effectively across teams to enhance the execution of strategies to meet enrollment goals


• Develop and execute data-informed strategy for lead generation & funnel development, leveraging the Slate system to execute goals


• Support the ongoing development and innovation of the Slate system, including supervision and mentorship of staff who directly support systems and communications


• In collaboration with the Office of Communications & Marketing, manage all Office of Admissions marketing and communication efforts; execute a comprehensive communication plan for prospective students at every stage of the recruitment process, with a focus on affordability and reaching an increasingly diverse prospective student audience


• Collaborate with the Office of Communications & Marketing on the creation of all print, photography, video, web and social media content 


• Maintain and update the Office of Admissions website & public-facing Slate portals


• Provide training & oversight for the accuracy, tone and standardization of responses to Admission email inquiries

Salary: $120,000-$130,000

Required documents needed to apply:

• On-line application


• Cover Letter


• Resume


• List of Three References

EEO STATEMENT

Skidmore College is committed to being an inclusive campus community and, as an Equal Opportunity Employer, does not discriminate in its hiring or employment practices on the basis of race, color, creed, religion, gender, age, national or ethnic origin, physical or mental disability, military or veteran status, marital status, sex, sexual orientation, gender identity or expression, genetic information, predisposition or carrier status, domestic violence victim status, familial status, dating violence, or stalking, or any other category protected by applicable federal, state or local laws.

Employment at Skidmore College is contingent upon an acceptable background check result.

CREATIVE THOUGHT MATTERS.

About Skidmore College

Skidmore is a highly selective liberal arts college with a reputation for its creative approaches to just about everything. With its relatively small size and student-faculty ratio, the College is a close-knit academic community. Skidmore is known for its faculty of teacher-scholars devoted to the instruction and mentoring of undergraduates; approximately 2,400 talented men and women from some 47 states and 46 countries.In the universe of selective, private liberal arts colleges, Skidmore's distinctiveness is expressed in the statement that "Creative Thought Matters". This idea reflects not only the historical strength of the College's programs in the fine and performing arts but also the understanding that creativity is required for achievement in any area of human endeavor.The city of Saratoga Springs is widely recognized as one of America's great communities. It is located in the foothills of the Adirondack Mountains, within a three-to-four-hour drive from New York City, Boston or Montreal. Travel & Leisure calls Saratoga Springs one of "America's Greatest Main Streets" as well as "one of the best college towns in the nation," Money Magazine says it's one of the nation's top 100... places to live, and Princeton Review describes it as a "perfect college town." It's a community rich in history and tradition. Famed mineral waters, a Revolutionary War battlefield, and the nation's oldest thoroughbred racetrack represent portions of that history. Also, it's a community of arts and culture. The Saratoga Performing Arts Center (SPAC) is the summer home to the New York City Ballet, Philadelphia Orchestra, and a performing venue for top rock and jazz musicians.The Skidmore College community awaits your arrival, so if you welcome challenges and are interested in making a difference, come join us!

Show more

Show less

Connections working at Skidmore College