Reporting to the Senior Vice President and Chief Communications Officer, the Associate Vice President (AVP) of Creative serves as the creative leader of the Marketing and Communications Division. Experienced creative leader and modern marketer, the AVP of Creative translates marketing and communications strategies into compelling concepts and expressions to consistently and effectively bring the Syracuse University brand to life in order to advance organizational goals. Working in partnership with other marketing and communication leaders, leads creative teams from concept to completion in the development of creative materials and products. Responsible for the day-to-day oversight of design, production and multi-media teams. Leads creative professionals toward the development of creative, compelling and brand-advancing methods for leveraging imagery, video production and messaging to capture the spirit of Syracuse University. Guides creative teams across the University to share the brand in a consistent way.
Responsible for building and operationalizing an evolved and contemporary in-house creative shop. A critical partner to the CMCO on the development of the brand, including the strategy, architecture and visual and verbal identity. Helps drive brand standards development with a keen eye toward operationalizing brand stewardship in a highly decentralized environment. A passionate problem-solver with excellent command skills, builds infrastructure to ensure there are systems in place for checks and balances and efficiency in creative development. Partners with Marketing Technology Director to leverage technology. Ensures team is working effectively with content and marketing strategy team to leverage insights and bring customer-centric creative to life in media-appropriate ways. An astute storyteller via copy, design, illustration, photography and videography. Demonstrates excellence in art direction and creative conception.
Internal Number: 75630
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.